Samsung and Optus are official sponsors of the Tokyo Olympics. But instead of doing a traditional ad campaign claiming we were supporting our athletes, we wanted to do something that actually did.
PR Coverage: 7 Sport, Australian Olympic Committee, Vogue, Ministry of Sport, The Daily Telegraph, Channel News, It’s Nice That, Directory, The Drum, BestAds, Mi3, Mumbrella, AdNews, Little Black Book, SongTradr
